Hello! My name is Daniel and I'm a UX, UI and product designer with over 10 years hands-on experience. I strive to create great user-centric experiences on web, mobile, native iOS & Android. I work intimately with teams and stakeholders to deliver products with both the user and business goals in the crosshairs.


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Skills

  • User Experience
  • Interaction Design
  • Interface + Visual Design
  • Concept + Wireframe Design
  • Rapid Prototyping
  • User Testing + Analysis
  • Information Architecture
  • Brand + Interaction Guidelines
  • Responsive Design
  • Mobile App Design (iOS + Android)
  • Logo + Icon Design
  • Requirement Gathering
  • Agile Methodologies + JIRA
  • Digital Photography + Imaging
  • Digital Audio + Video + Motion Graphics

Software

  • Adobe Creative Cloud (Photoshop, Illustrator, AfterEffects, InDesign, Lightroom)
  • Sketch App
  • Invision
  • Pixate
  • Omnigraffle
  • Sublime Text
  • Microsoft Office
  • Google G-Suite

 

sabbatical — Rebrand, travel, & reMODEL

March 2017–January 2018 

  • Rebranded myself and launched my new website.
  • Traveled to Spain, France, Monaco, Canada, Portland, Arizona (twice), & the Tahoe wilderness.
  • Became knowledgable on various DIY home improvement projects and tasks.

Lead UX/UI PRODUCT Designer

FICO | November 2013–March 2017 | San Jose, California

  • Principal designer on multiple major products including an iOS app, FICO Score Simulator tool, myFICO’s first Identity-monitoring and Transaction-monitoring product.
  • Led high-visibility projects across our responsive web applications, Android, and iOS platforms utilizing best practices and proven usability methodologies.
  • Discovery and ideation through sketching, wireframing, and prototyping.
  • Developed navigable prototypes and performed qualitative and quantitate user testing both online and in-person.
  • Prepared production-ready deliverables such as polished designs, user flows, prototypes, and design specification documentation.
  • Collaborated directly with C-Level Executives, Directors, Managers, Engineers and Quality Assurance.

Web, Marketing & Interaction Designer

FICO | November 2010–November 2013 | San Jose & San Rafael, California

  • Complete redesign of our website — including product pages that drive conversion, goals/education pages that are informative and inspirational, and eye-catching home pages.
  • Championed designs for direct and indirect marketing campaigns including 100+ direct marketing emails and 50+ blogs.
  • Developed profit-increasing animated banner campaigns for affiliate and marketing channels
  • Collaborated directly with C-Level Executives, Directors, Managers, Engineers and Quality Assurance.
  • Designed engaging entry pages for Search Engine Marketing (SEM) strategy.
  • Integrated revenue-generating tools for a seamless and intuitive experience.

New Media & Interaction Designer

Interactive Habitat | June 2007–November 2010 | San Jose, California

  • Concepting and production of a wide array of digital and traditional media.
  • Storyboarded & wireframe websites, microsite and UI concepts.
  • Identity and brand conceptualization, design and implementation throughout multi-media.
  • Interactive Flash production and scripting.
  • Drupal (Content Management System - CMS) design, template creation, installation, setup and maintenance.
  • Video and motion graphics production on product demos, promotional videos and banners.
  • Worked directly with clients, including Plantronics, Every Man Jack, & Cloud.com

Digital Photo Restoration Technician

PhotoTLC | September 2004–January 2005 | Novato, California

Administrative Analyst Specialist : Bursar’s Office

San Francisco State University | June 2002–July 2003 | San Francisco, California


EDUCATION & AWARDS

Academy of Art University
San Francisco, California
Bachelor of Fine Arts degree in Computer Arts with an emphasis in New Media | Coursework in Graphic Design and Digital Production Techniques. President's Honors List with 4.0 GPA 

Santa Rosa Junior College
Santa Rosa, California
Associates of Arts degree in Computer Science

AAU Spring Show
Awarded Best in Show for Campaign Design. Finalist for Motion Graphics and Digital Photography. 9 additional works exhibited.