Direct Marketing


Email Design    |    Development    |    Template Systems    |    Visual Design    |    Imaging   

Prior to this time, myFICO did not have a strong presence in the Direct Marketing space. Needing to improve their direct marketing and product email communications, I devised email systems that allowed for faster email approval and release rates. I also established templates for the purchase path and product-based communication emails.


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100+ Emails

I led the design for emails featuring both product life cycle and marketing communications — this included purchase confirmation, welcome emails, product updates, product alerts, system-generated notifications, offer emails, product announcements, and social outreach.

Along with ad hoc designs, I also designed and developed templates that made the process and time-to-market more efficient.

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50+ Blogs

myFICO wanted to expand their social presence via a blog. I developed the template and designed custom images for each blog post.